Privacy Policy

EFFECTIVE DATE: [13 December, 2021]

Welcome to Hypestore, operated by Hype eCommerce Pvt. Ltd. ("us", "we", "our", or "Hypestore"). This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to protect it. For the purpose of this Privacy Policy, terms like "Merchant," "Services," and "Account" have the same meanings as described in our Terms of Service available at

  1. Information Collection

    1. Account Information

      This includes your full legal name, business name, physical business location, contact numbers, a valid email ID, and any other identity verification documents as stipulated by local laws and regulations. This information is crucial for account creation, customization, and legal compliance.

    2. Payment and Billing Information

      We collect and store financial details such as credit/debit card numbers, expiration dates, CVV codes, bank account numbers, and billing addresses, consistent with Reserve Bank of India (RBI) guidelines. This is essential for processing transactions, renewing subscriptions, and complying with tax regulations.

    3. Usage and Log Data

      We collect data that includes the types of services you interact with, the features you use, the actions you take, the accounts you interact with, and the time, frequency, and duration of your activities within the platform.

    4. Customer Information

      For Merchants, this entails any customer lists, email addresses, transaction histories, and any other data that you collect about your customers.

    5. Device and Network Information

      This covers the type of device you’re using, operating system, browser type, IP address, network status, and other technical attributes. This information helps us optimize the service for different platforms and diagnose issues.

    6. Communication Records

      All forms of communication you have with Hypestore, including emails, customer service interactions, and social media engagement, are recorded and stored for quality assurance and legal purposes.

    7. User-Generated Content

      We collect and store any reviews, comments, or other content you post on our platform, including photographs or videos you may upload.

    8. Third-party Integration Data

      If your Hypestore account is connected to third-party apps or services, we collect additional data from these services, such as your public profile, email address, and list of friends, depending on your settings on these services.

    9. Cookies and Tracking Technologies

      Cookies, beacons, tags, and scripts may be used to analyze trends, administer the website, and track users' movements around the site.

    10. Geo-Location Information

      When enabled on your device, we collect geographical data to offer location-based services, help you manage shipping zones, and for analytics.

    11. User Feedback and Surveys

      Periodically, we may collect user feedback and responses to surveys for market research and to improve the services we offer.

    12. Legal Documentation

      When required, we may also collect legal documents for due diligence and compliance with local laws and regulations.

    13. Analytics Data

      This includes aggregated information about user interaction and engagement within the platform, which helps us understand user preferences and adapt our services accordingly.

  2. Use of Collected Information

    1. To Provide and Improve Service

      Account and payment information is primarily used to manage your account, complete transactions, and provide you with our range of services. We use this data to personalize your experience, perform customer service actions, and improve the overall quality and range of features offered by Hypestore.

    2. For Communication

      We use your email ID and contact number for various forms of communication. These may include service notifications, account verification, technical and security alerts, updates, and other related information. We may also use your contact details for promotional communications unless you opt-out.

    3. For Analytics and Development

      Usage and log data are used to understand how our Services are used and to gather data that helps us improve functionality, user-friendliness, and the range of services offered. This data also helps us identify trends, behaviors, and areas for improvement.

    4. Security Monitoring

      We may use collected data to enhance the security of our Service, verify accounts and activity, monitor suspicious or fraudulent activity, and identify violations of our policies.

    5. Compliance & Legal Obligations

      Information collected may be used to prevent, detect, and investigate potentially prohibited or illegal activities, and to enforce our terms and conditions or other policies. Additionally, we may use your data to meet our legal and regulatory requirements.

    6. Business Insights

      Aggregated and anonymized data may be used for business intelligence purposes, including but not limited to market analysis, customer segmentation, and targeted advertising.

    7. Customer Support

      We use your information to resolve technical issues you encounter, to respond to your requests for assistance, to analyze crash information, and to repair and improve the Services.

  3. Information Sharing and Disclosure

    1. Legal Requirements

      We may disclose your information if we are required to do so by law.

    2. Third-party Service Providers

      We may share your information with third-party service providers to perform specific functions on our behalf.

    3. Business Transfers

      In case of a merger or acquisition, your information may be transferred to the new entity.

  4. Security Measures

    1. While we have implemented security measures on our platform, the security of your information ultimately relies on your responsible actions. Here are some steps you should take:

    2. Data Encryption

      Always ensure you are connecting to our platform via a secure, encrypted connection. Look for 'https://' in the URL to confirm the encryption.

    3. Access Control

      Keep your account credentials confidential. Do not share your login details with anyone and make sure to log out when using shared or public computers.

    4. Multi-Factor Authentication (MFA)

      Enable Multi-Factor Authentication for an added layer of security on your account.

    5. Secure Your Email

      The email associated with your Hypestore account is a critical piece of security. Make sure it is secured using a strong password and, preferably, two-factor authentication.

    6. User Responsibility

      You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications at all times.

    7. Please note that no online platform can guarantee 100% security. The security of your data also depends on your actions, and you provide your information at your own risk.

  5. Service Providers

    1. We may engage third-party companies and individuals to perform services on our behalf, particularly when these services improve the functionality and user experience of our platform. Such third-party service providers may include:

    2. Payment Processors

      To handle financial transactions, such as credit card payments, securely and efficiently.

    3. Data Analytics Companies

      To analyze usage patterns and user interactions on our platform, enabling us to optimize our services.

    4. Cloud Storage Providers

      For securely storing your data, including personal and transactional information.

    5. Customer Support Services

      To manage customer queries, complaints, and service requests efficiently.

    6. Marketing Partners

      To assist in delivering targeted advertising and promotional material based on your preferences and behavior.

    7. Security Services

      To provide additional layers of security, such as fraud prevention and identity verification.

    8. Legal and Compliance Consultants

      To ensure our operations adhere to legal requirements and regulations.

  6. Changes to This Policy

    1. We reserve the right to update this Privacy Policy periodically.